Caroline Corfield-Rose – Director
Caroline has 25 years experience working in the travel industry in marketing communications and PR. She established Core Communications Europe Ltd in 2004 as a boutique agency to offer a full range of PR and marketing services through seasoned professionals whose expertise is matched precisely to each client’s brief.
Caroline’s specialism is PR and media relations but she has a wealth of experience in managing travel industry relationships, marketing and promotions. Some professional experience highlights are:
- Exceptional media and PR skills and contacts throughout the UK media.
- Arranging and hosting fam trips – media and tour operators (separate).
- Setting up and managing presence and appointments for consumer and trade shows.
- Tour operator co-op marketing promotions such as those with Kuoni, Virgin Holidays, United Airlines, Trek America, US Airtours which she ran for Utah Office of Tourism.
- National consumer promotions for movie launches of films set in Utah involving Disney, Virgin Holidays with a Utah-movie trailer shown in 80 UK cinemas featuring key destination messaging, supported by national media, travel trade and social media sub-promotions.
- Aviation crisis management such as 9/11, Stansted air crash, security breaches, and corporate issues.
- Political campaigning as part of a corporate team at British Airports Authority plc that won right to expand UK air capacity in 2003.
- Environmental campaigning and public affairs.
- Quality client liaison, goal setting through stakeholder research, management of contracts and detailed reporting frameworks and delivery against KPIs, focused on best ROI for clients.
- Provision of market intelligence and implications for clients.
- A specialist knowledge of and experience working for North American destinations – both Canadian and USA, and a frequent traveller to both on business and on vacation.
- And running a successful small business through the economic downturn.
Caroline was Head of Media for the BAA plc international airport company (1998-2004); Head of Corporate and Public Affairs at the Energy Saving Trust (2004-5) and launched the Heathrow Express (1997-8). She was board director in the 1990s of three PR and marketing agencies during which time she managed PR for the Port Authority of New York and New Jersey and led pan European PR for ITT Sheraton hotels; PR for Jetsave, KD River Cruises, Crystal Holidays, the Austrian National Tourist Office, Canadian Airlines, Icelandair and Icelandic tourism.
Caroline meets weekly with tour operators, travel agents and national media travel editors, their deputies, specialist writers and freelancers and is in contact with these opinion leaders daily. Few can match her contacts and experience in the travel and tourism sector.
She has a BA Honors degree in Psychology, is a Fellow of the Royal Society of Arts and a lecturer on Chartered Institute of Marketing’s (CIM) Postgraduate Diploma course in Marketing (Managing Corporate Reputation). She also has a certificate in Facilitation.
For the CIM lecturing and training work in marketing, Caroline keeps up to speed with all current and emerging methodologies for researching, planning and measurement of marketing programmes from an applied perspective relevant to various industry sectors, as distinct from academic approaches.
Angie Colombo – Travel Industry Marketing Manager
Angie brings extensive travel industry experience to the team, having worked both in-house for leading UK tour operators and as a consultant to major North American and other global tourism destinations and brands.
From November 2012 to April 2015 Angie worked for Destination British Columbia in the UK managing joint venture marketing campaigns with tour operators, ski campaigns, competitions, social media, newsletters, press cuttings, managing databases, competitor analysis and report writing as well as organising trade shows, social events and hosting the travel trade.
In 2013 Angie worked with Wexas marketing the USA in a series of on and offline activities. She undertook extensive joint venture marketing activity with 24 US states presenting them in Wexas’ Nature and Wildlife brochure, producing a 64 page dedicated US brochure, A5 mini brochures for some states, and she created features for the company magazine Traveller, eshots and social media activity.
From 2009-2012 Angie Colombo was Marketing Manager of Connections (part of Titan group), a 3-4 star brand specialising in Canada, USA, Australia and New Zealand selling through the travel trade.
Brian Robinson is a marketer and travel journalist with strong interests in wintersports and North America. He has significant destination and product knowledge of North America from the Rockies to the Pacific Coast. In particular he has detailed experience of Utah formed over many trips there for work and leisure during the past 15 years.
Much of his travel writing has focused upon the North American West, writing for consumer publications such as Fall Line, Snow Magazine UK, and Carlos plus trade magazines like Sports Management and Leisure Manager.
Brian has a strong interest in sports planning. He worked for Sport England for 14 years and for the past decade has been a senior consultant with a broad portfolio covering sports facility planning as well as tourism and journalism. Brian is one of only a handful of consultants in England recognised nationally as qualified to work on four panels in different areas of sports facility planning and is a Fellow of the Chartered Institute for the Management of Sport and Physical Activity.
Current work for Core Communications is focused upon account liaison, representation at exhibitions, organisation and hosting of trade and PR fam tours, newsletter production and promotions.
Becky Fairlie-Clarke – Travel PR Specialist
With over fifteen years PR and marketing experience, having worked across the travel, sport and lifestyle industries, Becky Fairlie-Clarke is highly regarded within the PR industry as a consummate professional with a real flair for seeing a story and jumping on the zeitgeist.
Her experience includes the creation and implementation of marketing and communication strategies for clients including PR and media relations, social, advertising, brand, partnerships, internal and external communications.
Becky’s focus is to become part of the client team and so develop an understanding of the larger business objectives as well as the specific requirements for PR and marketing activity. She will only offer services and ideas which she truly believes will work for both the client and the media. Understanding the requirements of media, social influencers and the client is imperative and integral in all of her thinking.
Becky has headed up PR teams for three large UK agencies working with a range of clients and a range of budgets from multi-million to a shoestring and so knows how to maximise and manage budgets. She firmly believes that anything can be achieved by lateral thinking, being flexible, tenacious, creative and dedicated to the cause.
Ethically, Becky will only work with brands, destinations and organisations she believes in. Previous clients include: Travel Alberta, Ontario Tourism, Cayman Islands Tourism, SriLankanAirlines, New Mexico Tourism, Jersey Tourism, Hungarian Tourist Board, Uganda Tourism, Tourism New South Wales, Kellogg’s, Prostate Cancer Charity, Cancer Research, TUI and Vodafone to name a few.
Linda Shelton – Campaign and Marketing Manager
For certain tourism accounts and specific, highly focused campaigns, Linda and her specialised marketing service, Project Plus, joins the Core Communications team.
With 20 years experience in the tourism industry, Linda is an experienced account director, specialising in destination marketing, and in delivering multi-channel, partnered activities. She works with clients and their partners, facilitating good communication and negotiations to build strong, successful partnerships, moving from discussion stage to results – often exceeding original expectations.
With excellent knowledge of North America as a tourism destination, Linda has worked with a varied portfolio of both US and Canadian destinations, using a broad range of marketing channels to promote their products to both trade and consumers in the UK – including sales missions; travel trade training; UK trade and consumer shows; hospitality events; digital, social media and print advertising, acquisition and promotional campaigns; web and e-newsletter content.
Linda has worked with retail companies; tourism destinations; Arts and cultural partners and sports sponsorship programmes – managing profitable campaigns from integrated digital-print adverts and inserts to cinema and outdoor media; exhibition and event branding; consumer promotions; taxi and bus branding.
Emma Stredwick – Account Executive
Emma is a young professional who has started her career in marketing communications, with Core Communications. She holds a National Diploma in Photography which she gained with exceptional results and has a keen interest in social media.
Since joining Core she attended World Travel Market and supported Utah Office of Tourism’s scheduled appointments, managing the stand reception desk and organizing the team’s meetings.
She produced and edited the first draft of an airline’s corporate magazine and has been actively posting on Utah’s social media channels since their launch late 2014. Emma also works with the media, tour operators, the travel industry and consumer providing fulfilment and dealing with sharp media deadlines and queries.
Emma provides administrative and account support to the senior team and leads on the social media activity, overseen by Caroline Corfield-Rose.
She was born in Germany and has worked in London since the early 1970’s. She had a successful career in the fashion industry working in a range of production roles, culminating in the position of Production Manager at Aquascutum. She has a passion for theatre, is a qualified Herbalist and has travelled extensively with a particular passion for North America.
A multi-disciplined interface designer with 12 years experience in the digital media field.
At tw2.com (Birmingham, UK) Marc created Intranets and web sites for clients such as Britannic Assurance, Gartmore, Honda and British Telecom.
Recent client work includes, E.ON UK, Drax Power Ltd, BP, Jaguar, Hewlett-Packard and Microsoft. Marc has also worked on award winning campaigns for the NSPCC and Oxfam.
As well as digital media work Marc was commissioned to create artwork for the Merry2001 Exhibition in Japan, which ran in conjunction with a Japanese season at the Selfridges department store, London.
Richard is a highly creative PR and communications professional with fifteen years of technology, B2B and corporate consultancy experience culminating in his role of Accounts Director at Touchdown PR.He holds a proven track record of long-term client retention and profitable account development. He has over seven years of management experience, direct reporting to the board and a full portfolio of PR skills. Richard is also an experienced copywriter, with particular expertise in drafting press releases, case studies, white papers, feature articles, website texts and reports.
Prior to working at Touchdown, Richard worked at Portfolio Communications, where he helped launch the company’s green PR offering and won the company’s first green client. While at Touchdown PR he worked on Compellent’s pan-European account, which focused on the environmental and tech benefits of virtual storage management – activities including media relations (with regular national newspaper coverage), green industry award entries and environmentally focused case studies.
His clients past and present include EDS, HP, Dell, Detica, NAI Fuller Peiser, Quantum, Air Canada and RSA, Forensic Risk Alliance, BT and AMD.
Josephine Wiggall Lazarus – Sales and Marketing Tourism expert
Josephine is a successful senior executive with over 25 years experience specialising in the Tourism Marketing sector, and in developing product awareness in the UK and Europe.
Josephine has created sales and marketing strategies particularly directed to the travel trade in the UK and Europe. For 11 years she worked with the leading Destination Marketing agency in the UK, representing many of the best known US States, cities and top attractions, including New York State, Los Angeles, Anaheim, St Francisco and St Diego.
She now works represents a Provincial Canadian Tourism Ministry, using multi-media marketing and the latest technology and distribution methods to create strategies that increase tourism revenues for this and other clients. She is creative and energetic, with extensive personal contacts with UK-based tour operators and industry leaders.
Jo is also active generally within the tourism industry and has been elected to onto various advisory posts on the boards of many Executive Tourism Committees and is presently on the Board of ANTOR (Association of National Tourist Board Representatives).
Maxine’s background is largely in the world of new media, online and telecommunications working for a number of innovative blue chip companies. She has held significant roles in market research, marketing strategy, copy writing and website design, build and maintenance.
Maxine played a key role in successfully launching NTL, now Virgin Media, as a national entertainment brand, and also in the roll out of one of the key Internet banks, Cahoot, winning an award for Best Financial Website. Recently, she managed the introduction into life of a cutting edge broadband TV service. She is expert at bridging the great divide between marketing and technical and resolving the seemingly unsolvable.