Caroline Corfield-Rose – Director
Caroline has 25 years experience working in the travel industry in marketing communications and PR and a great deal of her focus over the last 25 years has been on North American clients including the PR for 10 years for Québec Tourism, representation for Utah Office of Tourism (2010-2015), Air Canada press office support and corporate publications (current) and currently representing Seattle and Washington State in the UK and Ireland, working with the Port of Seattle.
Caroline’s specialism is PR and media relations but she has a wealth of experience in managing travel industry relationships, marketing and promotions. Some professional experience highlights include:
- A specialist knowledge of and experience of working for North American destinations – both Canadian and USA, and a frequent traveller to both on business and on vacation.
- Exceptional contacts with North American travel industry executives and with media writing about North America.
- Tour operator co-op marketing promotions with companies including Kuoni, Virgin Holidays, Disney, United Airlines, Trek America, US Airtours, Thomas Cook Holidays, Norwegian, Icelandair and more.
- Proven track record helping to develop new air routes, cruise business and tour operator business for North American and other clients.
- National consumer promotions for movie launches of films set in Utah involving Disney, Virgin Holidays with a Utah-movie trailer shown in 80 UK cinemas featuring key destination messaging, supported by national media, travel trade and social media sub-promotions.
- Aviation crisis management such as 9/11, Stansted air crash, security breaches, and corporate issues.
- Political campaigning as part of a corporate team at BAA plc that won right to expand UK air capacity in 2003.
- Environmental campaigning and public affairs.
- Quality client liaison, goal setting through stakeholder research, management of contracts and detailed reporting frameworks and delivery against KPIs, focused on best ROI for clients.
- Provision of market intelligence and implications for clients.
- And running a successful small business through the economic downturn.
Caroline was Head of Media for the BAA plc international airport company (1998-2004); Head of Corporate and Public Affairs at the Energy Saving Trust (2004-5) and launched the Heathrow Express (1997-8). She was board director in the 1990s of three PR and marketing agencies during which time she managed PR for the Port Authority of New York and New Jersey and led pan European PR for ITT Sheraton hotels; PR for Jetsave, KD River Cruises, Crystal Holidays, the Austrian National Tourist Office, Canadian Airlines, Icelandair and Icelandic tourism.
She has a BA Honors degree in Psychology, is a Fellow of the Royal Society of Arts and a lecturer on Chartered Institute of Marketing’s (CIM) Postgraduate Diploma course in Marketing (Managing Corporate Reputation). She also has a certificate in Facilitation.
Angie Colombo – Travel Industry Marketing Manager
Angie brings extensive travel industry experience to the team, having worked both in-house for leading UK tour operators and as a consultant to major North American and other global tourism destinations and brands.
Since 2016, Angie has been working with Port of Seattle, Visit Seattle and Washington state as Travel Trade Manager UK and Ireland. Her role has seen her focus on trade promotions, product training, market / competition analysis, creation and management of industry events, hosting of educational familiarisation trips and inaugural flights. She has initiated and executed a range of co-op marketing campaigns and undertakes extensive liaison with the travel trade, airlines, cruise industry, Brand USA, Visit USA, the US Embassy and other organisations working to promote the US.
From November 2012 to April 2015 Angie worked for Destination British Columbia in the UK managing joint venture marketing campaigns with tour operators, ski campaigns, competitions, social media, newsletters, press cuttings, managing databases, competitor analysis and report writing as well as organising trade shows, social events and hosting the travel trade.
In 2013 Angie worked with Wexas marketing the USA in a series of on and offline activities. She undertook extensive joint venture marketing activity with 24 US states presenting them in Wexas’ Nature and Wildlife brochure, A5 mini brochures for some states, and she created features for the company magazine Traveller, eshots and social media activity.
From 2009-2012 Angie Colombo was Marketing Manager of Tailor Made Travel, a luxury bespoke tour operator specialising in long haul travel, particularly to Australia, New Zealand, Canada and USA. She also worked for sister-brand Connections (part of Titan group), a 3-4 star brand specialising in Canada, USA, Australia and New Zealand selling through the travel trade.
Angie is a keen traveller and in the past also worked for an Africa DMC and lived and worked in East Africa for a number of years.
Brian Robinson is a marketer and travel journalist with strong interests in sports and history. He has considerable destination and product knowledge of North America. Brian has visited 110 North American ski areas since 2000 writing for consumer publications such as Fall Line, Snow Magazine UK, and The Independent plus trade magazines like Sports Management, Leisure Manager and Selling Travel.
Since 2009, Brian has conducted historical research in 28 archives and libraries in 18 US States from Burlington (VT) to Tucson (AZ) and Juneau (AK), including Harvard, Yale, Princeton, and Library of Congress. In parallel with this he has developed a prodigious awareness of America upon which he builds product knowledge for any client tourism destination with which he works.
Brian has strong interests in sports planning having worked for Sport England and as a senior consultant. He designed and delivered training in sports facility planning to staff from 170 local authorities across every region of England. He is a Fellow of the Chartered Institute for the Management of Sport and Physical Activity.
Current work for Core Communications is focused upon strategic and creative thinking, copywriting and representation at trade shows.
Lindsay Champion – PR, Brand Development & Promotions Expert
Lindsay has a great breadth of experience in North American marketing, public relations and consumer promotions with over 30 years in the travel industry including 17 years with media relations. He thinks ‘outside of the box’ and has hosted a wide variety of client events at unique locations.
Work on television projects includes:
- Billy Connolly’s – Journey to The Edge of the World – ITV Granada
- Dan Snow’s – Battle for North America – BBC 2
- Robson Green’s – Extreme Fishing – Channel 5
- Charley Boorman’s – Extreme Frontiers – Canada – Channel 5
Lindsay has also been involved in working with regional television stations in both Scotland and Ireland. He has also had content featured in all major British newspapers, and many high profile lifestyle magazines.
In 2015 Lindsay worked to help launch the successful WestJet Airlines service between Glasgow (Scotland) and Halifax (Nova Scotia) which in part was successful for a 49% increase in visitation to the province of Nova Scotia from the United Kingdom during 2015. He also worked on a 3-year project to promote Nova Scotia through summer music concerts with Jools Holland followed by work with celebrity chef Jamie Oliver on the culinary products of the Province.
Josephine Wiggall Lazarus – Sales and Marketing Tourism expert
Josephine is a successful senior executive with over 30 years’ experience in the both public and private sector representing a range of US and Canadian tourism offices.
With a particular emphasis on revenue growth Jo’s specialism has been in Tourism Marketing, Promotions and in developing new innovative product, and building product awareness, in the UK and Europe. Josephine has created sales and marketing strategies particularly directed to the travel trade and consumer in the UK and Europe on behalf of Ministries of Tourism, countries, cities and regions.
For 11 years she worked with the leading Destination Marketing agency in the UK, representing many of the best-known US States, cities and top attractions, including New York State, Los Angeles, Anaheim, St Francisco and St Diego. For the past 25 years she worked for a Provincial Canadian Tourism Ministry, Québec, with the past 15 as Director or Tourism. Using multi-media marketing, and non- traditional partnerships to augment the value of the budgets provided, and the latest technology and distribution methods Jo creates strategies that increase tourism revenues for this and other clients, in the UK and throughout Europe.
She is creative and energetic, with extensive personal contacts with UK-based tour operators and industry leaders, and speaks four languages fluently. Jo is also active generally within the tourism industry and has been elected to onto various advisory posts on the boards of many Executive Tourism Committees and was for a number of years elected to the Board of ANTOR (Association of National Tourist Board Representatives).
More recently Jo has been consulting on behalf of various Spanish and French speaking destinations, and assisting DMCs from Mexico, Morocco and India with their entry into the UK market.
Linda Shelton – Campaign and Marketing Manager
For certain tourism accounts and specific, highly focused campaigns, Linda and her specialised marketing service, Project Plus, joins the Core Communications team bringing 20 years experience in the tourism industry with a specific focus on Canada and the US.
With 20 years experience in the tourism industry, Linda is an experienced account director, specialising in destination marketing, and in delivering multi-channel, partnered activities. With excellent knowledge of North America as a tourism destination, Linda has worked with a varied portfolio of both US and Canadian destinations, using a broad range of marketing channels to promote their products to both trade and consumers in the UK – including sales missions; travel trade training; UK trade and consumer shows; hospitality events; digital, social media and print advertising, acquisition and promotional campaigns; web and e-newsletter content.
Linda has worked with retail companies; tourism destinations; Arts and cultural partners and sports sponsorship programmes – managing profitable campaigns from integrated digital-print adverts and inserts to cinema and outdoor media; exhibition and event branding; consumer promotions; taxi and bus branding.
Emma Stredwick – Account Executive
Emma is a young professional who has started her career in marketing communications, with Core Communications. She holds a National Diploma in Photography which she gained with exceptional results and has a keen interest in social media. Since joining Core
Emma has worked on the Utah Office of Tourism, Port of Seattle, Seattle and Washington State and the Austrian hotel The Astoria Resort, as well as some non travel accounts. Emma has attended World Travel Market several times supporting appointment management and event management at the show for Utah and Seattle.
Emma produced and edited the first draft of an airline’s corporate magazine and has been actively posting on Seattle and Utah’s social media channels since their launch. She also works with the media, tour operators, the travel industry and consumer providing fulfilment and dealing with sharp media deadlines and queries.
Emma provides administrative and account support to the senior team and leads on the social media activity, overseen by Caroline Corfield-Rose.
Hanna supports Core Communications by providing budget, administrative, production and organisational support and helping keep everything well organised and running smoothly!
She was born in Germany and has worked in London since the early 1970’s. She had a successful career in the fashion industry working in a range of production roles, culminating in the position of Production Manager at Aquascutum. She has a passion for theatre, is a qualified Herbalist and has travelled extensively with a particular passion for North America.
Denise Pritchard – Social and Digital Consultant
Denise’s 20 year experience in B2B and B2C marketing covers all aspects of strategic brand and business development, putting target audiences at the art of proposition development and decision-making.
She specialises in creative and innovative digital and social media marketing and is part of the team that has built the largest 50 plus online community in the UK with engagement rates rivalling the BBC and top celebrity Facebook sites. This work, directing the marketing at Silversurfers.com since 2013, has given her particularly detailed knowledge of the 50 plus demographic in the UK, including their travel and leisure preferences and spending trends. Recent campaigns on their social media have reached over 1 million Brits aged 50 plus. Interestingly around 40% of the response on these campaigns was in the 20 to 50 age group.
Denise provides flexible, integrated, full-service marketing combined with technology solutions. Recent clients include: Silversurfers.com, ITV, Neilson Active Holidays, City & Hackney National Health Service (NHS) Trust, the Department of Work and Pensions, Forensic Risk Alliance, ABN AMRO (now Royal Bank of Scotland), Lombard Technology Services and British Telecom.
Sector experience includes local and central government, tourism and leisure, IT/Telecoms and banking.
Marc Garfield is a multidisciplinary designer and digital strategist with an eye for innovation. He’s worked with a wide range of clients including Sky, IBM, BP, E.ON, Siemens, Microsoft, Disney and MTV as well as overseeing the production of digital projects for the UK arm of the Utah Tourism Board, Seattle and Washington State and the Pacific Asia Travel Association.
His specialism is interactive design, UX and digital strategy. He combines this knowledge with over 17 years experience in these areas to deliver the best creative solutions to clients and their audiences. He’s recently delivered UI design for a projects for Siemens and IBM.
Richard is a highly creative PR and communications professional with fifteen years of technology, B2B and corporate consultancy experience culminating in his role of Accounts Director at Touchdown PR.He holds a proven track record of long-term client retention and profitable account development. He has over seven years of management experience, direct reporting to the board and a full portfolio of PR skills. Richard is also an experienced copywriter, with particular expertise in drafting press releases, case studies, white papers, feature articles, website texts and reports.
Richard supports Core Communications on the Port of Seattle account and has also worked with Core on Air Canada and Utah Office of Tourism.Prior to working at Touchdown, Richard worked at Portfolio Communications, where he helped launch the company’s green PR offering and won the company’s first green client. While at Touchdown PR he worked on Compellent’s pan-European account, which focused on the environmental and tech benefits of virtual storage management – activities including media relations (with regular national newspaper coverage), green industry award entries and environmentally focused case studies.
His clients past and present include Port of Seattle, EDS, HP, Dell, Detica, NAI Fuller Peiser, Quantum, Air Canada and RSA, Forensic Risk Alliance, BT and AMD.
Following a successful career as creative director, art director and designer in a wide range of markets, Terry
founded and ran a successful medium sized advertising and marketing agency for 10 years employing 20 people specializing in brand development and brand identity.
Since then he has gained extensive consultancy experience running his own business. With 25 years experience in advertising – from TV to digital, DM, POS, print and all forms of marketing collateral, corporate ID to web site design, he is completely au-fait with complex production from photographic shoots to web based work, from FMCG to corporate.
He is experienced in managing the complete production process from concept to finished product with high level retail experience for well known UK operators. Good hands on skills in In-Design, Photoshop, Illustrator plus all other office packages.
Maxine’s background is largely in the world of new media, online and telecommunications working for a number of innovative blue chip companies. She has held significant roles in market research, marketing strategy, copy writing and website design, build and maintenance.
Maxine played a key role in successfully launching NTL, now Virgin Media, as a national entertainment brand, and also in the roll out of one of the key Internet banks, Cahoot, winning an award for Best Financial Website. Recently, she managed the introduction into life of a cutting edge broadband TV service.
She is expert at bridging the great divide between marketing and technical and resolving the seemingly unsolvable.