New branding and travel industry initiatives
14 March 2016
New branding and travel initiatives for Seattle and Washington State
The Port of Seattle, which markets Seattle and Washington state through Core Communications Ltd in the UK, today launches a new destination logo to draw focus on its qualities as a vibrant city and Pacific Northwest destination for UK travellers.
The logo (central top of page) depicts the Space Needle representing Seattle, one of the U.S fastest-growing cities; the sea with its cruises to Alaska, Pacific coastal islands, whale watching and beauty; its wine showing the state at the forefront of the farm-to-table movement and its hiking and mountains.
Seattle and Washington state will be launching a UK social media programme and UK website in the spring, and are creating a strategy that focuses heavily on more training initiatives for the UK travel industry, developing product and creating greater demand through marketing co-ops and consumer PR.
A range of resources have also been developed for use by the travel industry to assist with widening the appeal of the state, including an image library for rights free industry use, sample 8 and 12 day itineraries and other destination information at http://www.touroperatorland.com.
Patti Denny, International Tourism Development Manager for the Port of Seattle, says; “We aim to raise awareness of our destination in the UK through Core Communications Ltd and working with key businesses serving the destination. We believe this new logo, website and social media initiatives will form the bedrock of a successful marketing strategy as we move forward.”
Seattle benefits from multiple daily flights from the UK including non-stop service via British
Airways and Delta Air Lines and one-stop service from Icelandair.
Media contact: Caroline Corfield-Rose, Director, Core Communications Ltd, 27 Belsize Lane,
London NW3 5AS Tel: + 44 1923 839 375 / + 44 7979 706 553,
The Port of Seattle owns and operates Seattle-Tacoma International Airport, a premier west coast
gateway with non-stop service from 19 international cities and connecting flights to 82 U.S.
cities. Services at the Port’s two downtown cruise ship terminals make Seattle the preferred
choice for Alaska or Pacific Northwest cruises on the U.S. west coast via seven international
cruise lines. Year-round service to Victoria and the San Juan Islands is also available. The Port’s
tourism mission, in partnership with Visit Seattle, is to encourage international visitors to Fly &
Drive and Cruise & Stay.